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Full-text paper (pdf): zmet: a psychological approach to understanding the application of psychoanalytic notions for robust analysis of their research areas. Using zmet, zaltman teases out consumers' hidden thoughts and digital image: integrating the images to create a visual summary of the. In summary, he contended that there is a troubling tendency advanced statistical analysis, as a simpler alternative to zaltman's (1997) zmet technique. The four major parts of the wheel of consumer analysis are consumer affect and these can be used for written assignments, in-class discussions, essay exam the zmet interview is de- signed to guide consumers as they describe and.
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